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The Brief Redesign 
2023

with Reese Oxner, Allyson Waller and News Revenue Hub for The Texas Tribune. 
At the start of 2023, the Tribune doubled down on that goal to reach and engage more Texans, starting with its robust email and newsletter program. The Tribune joined the News Revenue Hub to help recharge the Tribune’s newsletter offerings.

Over the course of a six-month sprint, the Hub and Tribune teams worked together to develop a roadmap and vision for the Tribune’s newsletter products, improve newsletter performance, and identify future opportunities for growth and engagement.






About

I'm a brand designer, art director and creative leader passionate about visual storytelling and wielding design to solve problems.

My areas of expertise include developing strategies and crafting visual identities that bring brands to life through illustration, layout, and typography.

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© 2024 Emily Albracht.
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