About 

I'm a brand designer, art director and creative leader passionate about visual storytelling and wielding design to solve problems. My areas of expertise include developing strategies and crafting visual identities that bring brands to life through photo, illustration, layout, and typography.

In my nine years at The Texas Tribune, most recently as Design Director, I developed and maintained the visual brand for one of Texas's leading news organizations. I collaborated with editorial, product, marketing, events, and photo teams to visualize complex storytelling and deliver award-winning projects, ensuring clarity and impact. This experience has honed my ability to create cohesive brand experiences that resonate with audiences across any platform – in person or online.

At the beginning of 2024, I started taking on clients directly, allowing me to shape and strengthen their brands while pursuing projects that inspire me creatively. A throughline in my career focus has long been crafting compelling visual identities that enhance user experiences and foster brand loyalty.


Featured Awards

Society of News Design

︎︎︎ COVID Deaths in Texas, Bronze Medal, 2021
︎︎︎ Elections Coverage Design, Bronze Medal, 2020
︎︎︎ Why I Vote: Five Texas voters talk about their first time at the ballot box, Award of Excellence, 2018


Edward R. Murrow

︎︎︎ Sold Out, National & Regional, Excellence in writing, 2018
︎︎︎ Unholstered, Regional, Feature, 2017
︎︎︎ God & Governing, National, Best Video News Series, 2016
︎︎︎ God & Governing, Regional, Small Online News Organization, Video News Documentary, 2016
︎︎︎ God & Governing, Regional, Small Online News Organization, Video News Video, 2016


Online News Association

︎︎︎ Dangerous Deliveries, Best explanatory reporting, 2018
︎︎︎ God & Governing, Topical reporting, 2016
︎︎︎ Undrinkable, Explanatory reporting, 2015






About

I'm a brand designer, art director and creative leader passionate about visual storytelling and wielding design to solve problems.

My areas of expertise include developing strategies and crafting visual identities that bring brands to life through illustration, layout, and typography.

Read more ︎︎︎

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© 2024 Emily Albracht.
All rights reserved.