Texas Tribune Social Media Design System
2019
with Regina Mack and Natalie Martinez for The Texas Tribune
2019
with Regina Mack and Natalie Martinez for The Texas Tribune
In collaboration with the Tribune’s Audience team, I developed a visual design system for our social media platforms. Most notably, Instagram, which more than doubled the engagement and follower count between 2019-2021.
The system was designed to be flexible for various forms of content: headline specific, evergreen or breaking, photo features or data-rich stories. Photography and accessibilty were central to the design. We wanted to highlight our freelance photographer’s work while also conveying the complexities of our stories.
The system was designed to be flexible for various forms of content: headline specific, evergreen or breaking, photo features or data-rich stories. Photography and accessibilty were central to the design. We wanted to highlight our freelance photographer’s work while also conveying the complexities of our stories.
